American Angler
  • Home
  • Destinations
  • Fly Tying
  • Videos
  • Photo Essays
  • Bent to the Cork
  • In This Issue
  • Subscribe
    • Subscribe Online
    • Gift Subscription
    • Digital Subscriptons
    • Manage My Subscription
Fly Fishing News, Gear, The Running Line 0

New YETI Hopper M30

YETI® Introduces the Hopper® M30 to its Premium Soft Cooler Line
Newest Cooler Features HydroShield™ Magnetized Closure for Optimal Ice Retention


Austin, Texas (August 22, 2019) — YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today launched the latest evolution of its soft cooler collection, the Hopper® M30. The Hopper
M30 features a new leak-resistant HydroShield™ magnetized closure that provides superior ice retention and usability.

“We’re committed to providing our customers with the most innovative and highest quality gear on the market to use as they pursue their active adventures,” says YETI President and CEO, Matt Reintjes. “We
know the Hopper M30 design will deliver incredible portability, durability, and ice retention, and we’re excited to officially introduce it to consumers.”

The Hopper M30 is completely waterproof and uses high-density fabric that resists punctures, abrasions, mildew, and UV rays for unmatched durability. It offers superior thermal performance due to its closedcell foam insulation and is engineered with a 50 percent wider opening for increased ease of use.

The Hopper M30 is the latest product within the YETI soft-sided Hopper family and joins the Hopper Flip™ 8, the Hopper Flip 12, and the Hopper Flip 18. While it’s the first Hopper product to use a novel magnet
technology, YETI began incorporating magnetic closures in 2017, first with the Rambler® MagSlider™ Lid and most recently within the SideKick Dry™ and Daytrip™ Lunch Bag.

The Hopper M30 retails for $299.99 and is available in Charcoal, Navy, and, for a limited time, River Green.


For more information regarding the Hopper M30, and YETI’s other premium products, please visit yeti.com.

Magazine Cover

Subscribe Today

Click here to receive the sport of fly fishing's most authoritative magazine.


Current Subscriber?

Manage your subscription or add a digital edition to your print subscription

Fly Fishing GearYETI
Share Tweet

Seth Fields

You Might Also Like

  • Fly Fishing News

    2020 Best New Waders . . . We’ve Never Tested

  • Conservation

    DamNation – YouTube Premier

  • Fly Fishing News

    Flymen Fishing Company – 2020 Fly Tester

Columns and Departments

Editor’s Page | by Greg Thomas
Hatches | by Dave Hughes
Waterlines | The Angler Essay
Bonus Content | The Magazine

Videos

  • Tommy Lynch’s Blade Runner

    April 23, 2020
  • DamNation – YouTube Premier

    April 22, 2020
  • Fish It Well Diaries, Chapter 5: Camille Egdorf

    April 17, 2020

See all videos…

Photo Essays

  • Into the Cirques

    July 23, 2020
  • Appalachian High

    July 5, 2018
  • Discovering Resilience: Photos by Jess McGlothlin

    February 6, 2018
  • Zambezi River Tigerfish

    November 7, 2017
See all slideshows...
  • Contact Us
  • Advertising/Media Kits
  • In This Issue
  • Privacy Policies
  • Submissions

About

American Angler magazine covers fly-fishing tactics, tackle, destinations, news, and fisheries conservation for a national readership of more than 40,000 fly fishers of all levels.

Facebook

 

Latest News

  • bird dog

    Peak Performance Through Nutrition

    December 1, 2020
  • ‘Cudas and Trash

    July 23, 2020
  • Into the Cirques

    July 23, 2020
  • If I’d Ever Been to Iceland

    July 10, 2020
  • Sitka steel

    July 9, 2020

Search AA.com

Member of the Morris Media Network

American Angler | Gray's Sporting Journal | Fly Tyer | Alaska | Milepost | Western Horseman | Quarter Horse News | Barrel Horse News | Equine Journal | WhereTraveler.com

© Copyright 2020 American Angler. All rights reserved.